Advertising for people who don't like advertising by KesselsKramer instant download

Advertising for people who don't like advertising by KesselsKramer instant download

1 online resource (239 pages) :, This is a book for everyone who makes tea during commercial breaks. It's about why advertising irritates, bores or outrages us, and why it doesn't have to be this way, Print version record, Hello -- Fairy tales for the trend spotters -- Why now -- A brief history of selling stuff (according to KesselsKramer) -- KesselsKramer (a guide for those who've never heard of us) -- Death to a bunch of other people -- The triumph of small -- Small is human -- KesselsKramer is wrong -- KK outlet -- Liberation through DIY -- Interview with Erik Kessels -- Advertising from the outside : interview with Stefan Sagmeister -- Alex Bogusky's remora on the underbelly of capitalism -- Anthony Burrill in pictures -- Hans Aarsman's history of the present -- Mark Fenske on teaching advertising like Aristotle -- Where did all the rebels go? Interview with Steve Henry -- The laws of creativity and how to mess with them -- Goodbye