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Aaker on branding : 20 principles that drive success by Aaker, David A., author instant download

  • SKU: EBN-239687944
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4.7

19 reviews
Instant download (eBook) Aaker on branding : 20 principles that drive success after payment.
Authors:Aaker, David A., author
Pages:updating ...
Year:2014
Publisher:New York : Morgan James Publishing
Language:english
File Size:9.51 MB
Format:pdf
Categories: Ebooks

Product desciption

Aaker on branding : 20 principles that drive success by Aaker, David A., author instant download

x, 208 pages : 23 cm, \"Aaker on Branding presents in a compact form the twenty essential principles of branding that will lead to the creation of strong brands. Culled from the six David Aaker brand books and related publications, these principles provide the broad understanding of brands, brand strategy, brand portfolios, and brand building that all business, marketing, and brand strategists should know.\"--Publisher's description, Includes bibliographical references (pages 194-198) and index, Part I, Recognize that brands are assets -- Part II, Have a compelling brand vision -- Part III, Bring the brand to life -- Part IV, Maintain Relevance -- Part V, Manage your brand portfolio -- Epilogue: Ten brand challenges
*Free conversion of into popular formats such as PDF, DOCX, DOC, AZW, EPUB, and MOBI after payment.

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