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(Ebook) Strategic Market Management, 10th Edition by David A. Aaker ISBN 9781118582862, 1118582861

  • SKU: EBN-48492324
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Instant download (eBook) Strategic Market Management, 10th Edition after payment.
Authors:David A. Aaker
Pages:383 pages.
Year:2013
Editon:10th
Publisher:John Wiley & Sons
Language:english
File Size:6.1 MB
Format:epub
ISBNS:9781118582862, 1118582861
Categories: Ebooks

Product desciption

(Ebook) Strategic Market Management, 10th Edition by David A. Aaker ISBN 9781118582862, 1118582861

Marketing professionals need to be able to adapt new strategies in order to keep their companies relevant. Aaker walks them through the strategic challenges created by the dynamic nature of today's markets. Strategic Market Management, 10th Edition emphasizes a customer perspective and the fact that every strategy should have a value proposition that is meaningful to the customers. Sections are included on energizing the business and how to overcome the barriers that powerful organization silos create to inhibit cooperation and communication. Specific case studies delve into real world and engaging issues.
*Free conversion of into popular formats such as PDF, DOCX, DOC, AZW, EPUB, and MOBI after payment.

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