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MARKETING RESEARCH EIGHTH EDITION by DAVID A.AAKER,V.KUMAR,GEORGE S.DAY, David A. Aaker, V. Kumar, George S. Day, David A Aaker, V Kumar, George S Day ISBN 9780471230571, 9780471737810, 9780471451686, 047123057X, 0471451681, 047173781X instant download

  • SKU: EBN-235969522
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4.8

15 reviews
Instant download (eBook) MARKETING RESEARCH EIGHTH EDITION after payment.
Authors:DAVID A.AAKER,V.KUMAR,GEORGE S.DAY, David A. Aaker, V. Kumar, George S. Day, David A Aaker, V Kumar, George S Day
Pages:updating ...
Year:2004
Edition:2004
Publisher:Hoboken, N.j. : Wiley, C2004.
Language:english
File Size:284.08 MB
Format:pdf
ISBNS:9780471230571, 9780471737810, 9780471451686, 047123057X, 0471451681, 047173781X
Categories: Ebooks

Product desciption

MARKETING RESEARCH EIGHTH EDITION by DAVID A.AAKER,V.KUMAR,GEORGE S.DAY, David A. Aaker, V. Kumar, George S. Day, David A Aaker, V Kumar, George S Day ISBN 9780471230571, 9780471737810, 9780471451686, 047123057X, 0471451681, 047173781X instant download

\"Now in its Eighth Edition, Aaker, Kumar, and Day's Marketing Research shows when marketing research can and should be used, what research alternatives exist, how to recognize effective and ineffective research, and how to interpret and apply the results, so you can make smart business decisions. The authors guide you step by step through the entire marketing research process, describing the most current methodologies. Updated to reflect emerging trends, this Eighth Edition features a stronger emphasis on the important role of marketing intelligence, new cases and real-world examples, and new topics of interest and methods of practice in marketing research.\"--Jacket
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