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Yes! : 50 secrets from the science of persuasion by Goldstein, Noah J, Martin, Steve, CMC; Cialdini, Robert B instant download

  • SKU: EBN-238864912
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4.9

19 reviews
Instant download (eBook) Yes! : 50 secrets from the science of persuasion after payment.
Authors:Goldstein, Noah J, Martin, Steve, CMC; Cialdini, Robert B
Pages:updating ...
Year:2007
Publisher:London : Profile
Language:english
File Size:9.94 MB
Format:pdf
Categories: Ebooks

Product desciption

Yes! : 50 secrets from the science of persuasion by Goldstein, Noah J, Martin, Steve, CMC; Cialdini, Robert B instant download

vi, 250 pages ; 20 cm, We all want to be more persuasive, but most of us are unaware of the rigorous academic research that can help. 'Yes!' unravels the mysteries of human behaviour and helps us become more influential in the workplace - and beyond, How can you increase your persuasiveniess by inconveniencing your audience? -- What shifts the bangwagon effect into another gear? -- What common mistake causes messages to self-destruct? -- When persuasion might backfire, how do you avoid the \"magnetic middle\"?
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