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(Ebook) World Class Communication: How great CEO's win with the public, shareholders, employees, and the media by Scudder, Ken; Scudder, Virgil ISBN 9781118230053, 9781118282977, 9781118283028, 9781118286975, 1118230051, 1118282973, 1118283023, 1118286979

  • SKU: EBN-5311516
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Instant download (eBook) World Class Communication: How great CEO's win with the public, shareholders, employees, and the media after payment.
Authors:Scudder, Ken; Scudder, Virgil
Pages:218 pages.
Year:2012
Editon:1
Publisher:Wiley
Language:english
File Size:2.59 MB
Format:pdf
ISBNS:9781118230053, 9781118282977, 9781118283028, 9781118286975, 1118230051, 1118282973, 1118283023, 1118286979
Categories: Ebooks

Product desciption

(Ebook) World Class Communication: How great CEO's win with the public, shareholders, employees, and the media by Scudder, Ken; Scudder, Virgil ISBN 9781118230053, 9781118282977, 9781118283028, 9781118286975, 1118230051, 1118282973, 1118283023, 1118286979

Proven advice for communicating effectively before the media, customers, employees, and investor relations Many executives focus too narrowly on the financial side of their business and neglect the importance of communicating with their employees, the media, and the public. World Class Communication equips you with crisis lessons, procedures, and examples that could help your company save millions of dollars through proper preparation and response. The must-have book every CEO needs, World Class Communication is packed with examples of good and bad handling of countless situations and expert i.
Abstract: Proven advice for communicating effectively before the media, customers, employees, and investor relations Many executives focus too narrowly on the financial side of their business and neglect the importance of communicating with their employees, the media, and the public.
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