Understanding the hospitality consumer by Williams, Alistair instant download

Understanding the hospitality consumer by Williams, Alistair instant download

1 online resource (xv, 261 pages) :, 'Understanding the Hospitality Consumer' presents a unique perspective on consumer behaviour in the hospitality sector. It seeks to focus on the role of consumption in hospitality and to investigate our understanding of its place in the contemporary industry. Taking the view that successful marketing demands focusing on the customer, this text concentrates on understanding and determining customer needs, relevant factors in consumer buying behaviour and the effectiveness of today's marketing techniques. Using industry based case studies and examples 'Understanding the Hospitality Consumer' :* In, Includes bibliographical references and index, Print version record, Introduction; Consumers and services; Individual processes; Social processes; Cultural influences; Consumer decision models; The end of the marketing concept; Postmodern consumers; Marketing meaning and signification; Researching contemporary consumers; Hospitality implications of the revolution in consumption, Setting the context for the study of hospitality consumption -- An introduction to the consumption of hospitality -- Consuming hospitality services -- The key perspectives seen as complementary to an understanding of hospitality consumer behaviour -- Frameworks for considering hospitality consumer decision-making -- Individual processes in consuming hospitality -- Social and cultural influences on hospitality consumer behaviour -- The influence of reference groups on hospitality consumers -- Understanding the hospitality consumer in contemporary society and beyond -- The end of the marketing concept -- Postmodern consumers of hospitality services -- Hospitality implications of the revolution in consumption: marketing simulacrity and hyperreality -- Researching contemporary hospitality behaviour