(Ebook) Understanding Media Cultures Social Theory and Mass Communication 2nd Edition by Nicholas Stevenson ISBN 076197363X 9780761973638

(Ebook) Understanding Media Cultures Social Theory and Mass Communication 2nd Edition by Nicholas Stevenson ISBN 076197363X 9780761973638

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ISBN 10: 076197363X 
ISBN 13: 9780761973638
Author: Nicholas Stevenson

Praise for the First Edition: `I can′t think of a book in media studies that handles so well the diversity of perspectives and issues that Stevenson addresses. Whether reconstructing Marxism or deconstructing postmodernism, tackling the pleasures of soap opera or the repetitive structures of daily news presentation, Stevenson is always clear and insightful′ - Sociology The Second Edition of this book provides a comprehensive overview of the ways in which social theory has attempted to theorize the importance of the media in contemporary society. Now fully revised to take account of the recent theoretical developments associated with `new media′ and `information society′, as well as the audience and the public sphere, Understanding Media Cultures: - Critically examines the key social theories of mass communication - Highlights the work of individual theorists including Fiske, Williams, Hall, Habermas, Jameson, McLuhan and Baudrillard. - Covers the important traditions of media analysis from feminism, cultural studies and audience research. - Now includes a discussion of recent perspectives developed by Castells, Haraway, Virilio and Schiller. - Provides a glossary of key terms in media and social theory. Retaining all the strengths of the previous edition, Understanding Media Cultures offers a comprehensive and up-to-date overview of the field. It will be essential reading for students of social theory, media and cultural studies.

(Ebook) Understanding Media Cultures Social Theory and Mass Communication 2nd Table of contents:

1 Marxism and Mass Communication Research
Debates within Political Economy and Ideology: Raymond Williams, Glasgow University Media Group and Stuart Hall
Marxism, Political Economy and Ideology
Raymond Williams: Communications and the Long Revolution
Cultural Materialism and Hegemony
Raymond Williams and Material Culture: Television and the Press
Raymond Williams and Communication Theory
The Glasgow University Media Group and Television Bias
2 Habermas, Mass Culture and the Public Sphere
Public Cultures
The Bourgeois Public Sphere
Habermas, Mass Culture and the Early Frankfurt School
Problems with Mass Culture: Habermas and the Frankfurt School
The Public Sphere and Public Broadcasting
Habermas, the Public Sphere and Citizenship
Summary
3 Critical Perspectives within Audience Research
Problems in Interpretation, Agency, Structure and Ideology
The Emergence of Critical Audience Studies
David Morley and the Television Audience: Encoding/Decoding Revisited
Semiotics, Sociology and the Television Audience
Class, Power and Ideology in Domestic Leisure
John Fiske and the Pleasure of Popular Culture
Life’s More Fun with the Popular Press
Pointless Populism or Resistant Pleasures?
Feminism and Soap Opera: Reading into Pleasure
4 Marshall McLuhan and the Cultural Medium
Space, Time and Implosion in the Global Village
Technical Media
Innis, McLuhan and Canadian Social Theory
The Medium is the Message
Space and Time: Technology and Cultural Studies
Oral, Print and Modern Cultures: Jack Goody and Anthony Giddens
More Critical Observations
Summary
5 Baudrillard’s Blizzards
Postmodernity, Mass Communications and Symbolic Exchange
Postmodernism as a Heterogeneous Field
Baudrillard, Althusser and Debord
Postmodernism, Symbolic Exchange and Marxism
The French McLuhan: Simulations, Hyperreality and the Masses
Baudrillard and Jameson
Baudrillard’s Irrationalism
Summary
6 New Media and the Information Society
Schiller, Castells, Virilio and Cyberfeminism
Herb Schiller and Media Imperialism
Informationalism, Networks and Social Movements: Manuel Castells
The Limitations of Informational Politics
Virilio, Speed and Communication
Virilio and the Media of Mass Communications
Critical Questions within Cyberfeminism
Summary

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Tags: Nicholas Stevenson, Media, Cultures