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(Ebook) Media of Mass Communication by John Vivian ISBN 9781292025230, 1292025239

  • SKU: EBN-10018096
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5.0

30 reviews
Instant download (eBook) Media of Mass Communication after payment.
Authors:John Vivian
Pages:456 pages.
Year:2013
Editon:11th
Publisher:Pearson
Language:english
File Size:42.88 MB
Format:pdf
ISBNS:9781292025230, 1292025239
Categories: Ebooks

Product desciption

(Ebook) Media of Mass Communication by John Vivian ISBN 9781292025230, 1292025239

People make media, media takes up two-thirds of our waking hours, media impacts our lives; it is critical to understand how the media work and why, to grasp the global nature of communication, and to assess media messages to attain media literacy.The Media of Mass Communication, 11eteaches students to understand how the media work and why. The material engages students as both consumers and creators of mass media. Students explore the latest media economic, technological, cultural and political shifts all in historical context. They engage with the coverage of ongoing transformations in mass media as analysts, examining the various ways in which media impacts the world as they hone their media literacy skills.
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