(Ebook) Thesocial media bible: Tactics, tools & strategies for business success by Safko, Lon ISBN 9781118269749, 9781118283455, 9781118284780, 9781118287231, 1118269748, 1118283457, 111828478X, 1118287231

(Ebook) Thesocial media bible: Tactics, tools & strategies for business success by Safko, Lon ISBN 9781118269749, 9781118283455, 9781118284780, 9781118287231, 1118269748, 1118283457, 111828478X, 1118287231

This is the go-to guide to social media skills, now in an updated and revised Third Edition. "The Social Media Bible" is comprehensive 700-plus page social media resource that will teach corporate, small business, and non-profit marketers strategies for using social media to reach their desired audiences with power messages and efficiency. This newly revised 3rd edition addresses technology updates to the iPad, apps, Foursquare, and other geotargeted networks. New case studies and company profiles provide practical examples of how businesses have successfully implemented these strategies, using the newest social media marketing tools. It: provides updates and changes to Google's search engine algorithms; provides more information on plug-ins, widgets, apps, and integration; provides updates on Twitter and Yammer and new information on Google+; and, is the latest in mobile marketing. Master the latest social media tools and deliver powerful messaging in the most effective way possible with "The Social Media Bible.";pt. 1. Tactics and tools -- pt. 2. Strategy : the five steps to social media success.