(Ebook) The Social Media Bible: Tactics, Tools, and Strategies for Business Success, Second Edition by Lon Safko ISBN 9780470623978, 0470623977

(Ebook) The Social Media Bible: Tactics, Tools, and Strategies for Business Success, Second Edition by Lon Safko ISBN 9780470623978, 0470623977

The bestselling bible for social media is now completely revised and updated!The Social Media Bible, Second Edition (www.TSMB2.com) is the most comprehensive resource that transforms the way corporate, small business, and non-profit companies use social media to reach their desired audiences with power messages and efficiency. In this Second Edition, each of the three parts - Tactics, Tools, and Strategies - have been updated to reflect the most current social media trends.Covers all major new software applications, including features and benefits, in detailLists more than 120 companies integral to the social media industry with updated data, products, services, and linksIncludes advanced topics like measuring social media return on investment (ROI) and how to develop and implement the Five Steps to Social Media Success strategy planIncludes dozens of social media ROI case studiesAuthor is a widely acknowledged social media authority with numerous media appearances and speaking engagementsThe Social Media Bible, Second Edition gives you a fully up-to-date toolbox to revamp your marketing strategy and create new opportunities for growth.