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(Ebook) The Ultimate Secrets of Advertising by John Philip Jones ISBN 9781452262703, 1452262705

SKU: EBN-51226766

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$ 32 ~~$ 40~~ (-20%)

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5.0

26 reviews

Instant download (eBook) The Ultimate Secrets of Advertising after payment.

Authors:John Philip Jones

Pages:254 pages.

Year:2001

Editon:1

Publisher:SAGE Publications, Incorporated

Language:english

File Size:20.38 MB

Format:pdf

ISBNS:9781452262703, 1452262705

Categories: Ebooks

Product desciption

(Ebook) The Ultimate Secrets of Advertising by John Philip Jones ISBN 9781452262703, 1452262705

This book is based on state-of-the-art research, including pure single-source research, consumer panel research, a predictive technique to pre-test television commercials, econometric evaluation, and studies of market and brand aggregates. Although the data in the book is based on sound samples and proven measurement techniques, they are explained with the simplest mathematics and the clearest prose.

*Free conversion of into popular formats such as PDF, DOCX, DOC, AZW, EPUB, and MOBI after payment.

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