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(Ebook) Kellogg on advertising & media : the Kellogg School of Management by Bobby J. Calder, Philip Kotler ISBN 9780470119860, 9781118429112, 9781119198154, 1118429117, 1119198151, 0470119861

  • SKU: EBN-5310632
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4.6

24 reviews
Instant download (eBook) Kellogg on advertising & media : the Kellogg School of Management after payment.
Authors:Bobby J. Calder, Philip Kotler
Pages:292 pages.
Year:2008
Editon:1
Publisher:John Wiley & Sons
Language:english
File Size:6.3 MB
Format:pdf
ISBNS:9780470119860, 9781118429112, 9781119198154, 1118429117, 1119198151, 0470119861
Categories: Ebooks

Product desciption

(Ebook) Kellogg on advertising & media : the Kellogg School of Management by Bobby J. Calder, Philip Kotler ISBN 9780470119860, 9781118429112, 9781119198154, 1118429117, 1119198151, 0470119861

"This book is the ultimate guide to communicating with consumers in today's advertising and media climate." "Most marketers today face strong competition from products that are well positioned and high-quality. The job of marketing communications is increasingly to find ways of not just delivering an ad message but also of engaging the consumer, of getting the consumer to feel the brand is relevant to their lives. This cutting-edge book from world-renowned Kellogg faculty and leading practitioners explains the exciting new ways advertising and media are doing just that."--Jacket.�
Abstract: "This book is the ultimate guide to communicating with consumers in today's advertising and media climate." "Most marketers today face strong competition from products that are well positioned and high-quality. The job of marketing communications is increasingly to find ways of not just delivering an ad message but also of engaging the consumer, of getting the consumer to feel the brand is relevant to their lives. This cutting-edge book from world-renowned Kellogg faculty and leading practitioners explains the exciting new ways advertising and media are doing just that."--Jacket
*Free conversion of into popular formats such as PDF, DOCX, DOC, AZW, EPUB, and MOBI after payment.

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