(Ebook) The Technology and Business of Mobile Communications: An Introduction by Hunukumbure, Mythri, Coon, Justin P., Allen, Ben, Vernon, Tony ISBN 9781119130291, 1119130298

(Ebook) The Technology and Business of Mobile Communications: An Introduction by Hunukumbure, Mythri, Coon, Justin P., Allen, Ben, Vernon, Tony ISBN 9781119130291, 1119130298

Provides an introduction to the technical and business aspects of mobile telecommunications, exploring the complete eco-system of the industry with the key segments and how they interact with each other. This industry has seen rapid technical advancements in recent years, yet the basics of providing coverage and capacity to the end users have not changed. The authors introduce these technical basics to the reader and then show how a network is deployed. Technical innovation has been pivotal to the rapid advancement of this industry and the book details some of the main innovations over the years. The book highlights some of the current challenges the industry is facing and how innovation is driven by these challenges. Mobile operators business structures are examined, from the purchasing spectrum to deploying the network and attracting and retaining customers. The role of the regulator is not overlooked, and its role in ensuring a competitive market where consumers have sufficient choice. The authors detail current challenges faced by the operators and how they are using business innovation to overcome these challenges. In describing the changing face of mobile telecoms, the book covers business challenges as well as the technological challenges faced today by the industry. The advent of the Smart phones, which support multiple technologies that compliment and sometimes compete with mobile cellular technology has had a profound impact on the industry, sometimes challenging the role of the mobile operator. A discussion of these yet-unanswered challenges provides some insight into where the industry is heading. The technical aspects of this book are pitched at undergraduate first year mathematics and physics subject levels, making it easily comprehensible to the undergraduate students studying relevant fields. As the title denotes, this book will be at an introductory level, giving a broad coverage to many of the significant technical and business aspects of the industry.