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(Ebook) The Routledge Handbook of Strategic Communication by Derina Holtzhausen, Ansgar Zerfass ISBN 9780415530019, 0415530016

  • SKU: EBN-4945396
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4.4

19 reviews
Instant download (eBook) The Routledge Handbook of Strategic Communication after payment.
Authors:Derina Holtzhausen, Ansgar Zerfass
Pages:602 pages.
Year:2014
Editon:1
Publisher:Routledge
Language:english
File Size:4.57 MB
Format:pdf
ISBNS:9780415530019, 0415530016
Categories: Ebooks

Product desciption

(Ebook) The Routledge Handbook of Strategic Communication by Derina Holtzhausen, Ansgar Zerfass ISBN 9780415530019, 0415530016

The Routledge Handbook of Strategic Communication provides a comprehensive review of research in the strategic communication domain and offers educators and graduate-level students a compilation of approaches to and studies of varying aspects of the field. The volume provides insights into ongoing discussions that build an emerging body of knowledge.Focusing on the metatheoretical, philosophical, and applied aspects of strategic communication, the parts of the volume cover:• Conceptual foundations,• Institutional and organizational dimensions,• Implementing strategic communication, and• Domains of practiceAn international set of authors contributes to this volume, illustrating the broad arena in which this work is taking place. A timely volume surveying the current state of scholarship, this Handbook is essential reading for scholars in strategic communication at all levels of experience.
*Free conversion of into popular formats such as PDF, DOCX, DOC, AZW, EPUB, and MOBI after payment.

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