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Status:
Available4.5
28 reviews
ISBN-10 : 1423788303
ISBN-13 : 9781423788300
Author: Caroline Black
Public relations practice is changing all the time, propelled forwards by developments in communications technology and changes to the economic climate affecting the way businesses choose to communicate. Public relations professionals need to keep up with the latest developments while at the same time understanding the established principles of good public relations practice.
This second edition of The PR Practitioner’s Desktop Guide,/i> is essential for anyone involved in the public relations function of any organisation. It is jargon free, easy to read and accessible. Whether you are an inhouse practitioner or a consultant working for clients, this book contains practical advice and suggestions, plus useful checklists and ideas for improving the way PR practitioners work. It will also help you get-to-grips with today’s fast moving media and communications channels, and has new sections on using these to create and enhance reputation.
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Tags: The PR, Practitioner, Desktop Guide, Caroline Black
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