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(Ebook) The Marketing Strategy Desktop Guide 2nd Edition by Norton Paley ISBN 9781854181398 1854181394

  • SKU: EBN-1939968
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Authors:Norton Paley
Pages:280 pages.
Year:2001
Editon:1st
Language:english
File Size:1.32 MB
Format:pdf
ISBNS:9781854181398, 1854181394
Categories: Ebooks

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(Ebook) The Marketing Strategy Desktop Guide 2nd Edition by Norton Paley ISBN 9781854181398 1854181394

(Ebook) The Marketing Strategy Desktop Guide 2nd Edition by Norton Paley - Ebook PDF Instant Download/Delivery: 9781854181398 ,1854181394
Full download (Ebook) The Marketing Strategy Desktop Guide 2nd Edition after payment


Product details:

ISBN 10: 1854181394
ISBN 13: 9781854181398
Author: Norton Paley

Annotation A comprehensive understanding of the key tools and techniques behind any marketing strategy is essential to every business. Written in a clear, practical style this book covers the management of your: markets; competitive position; customer behaviors; pricing strategies; products/services; distribution; finance; and marketing opportunities. It also contains an abundance of checklists, charts, dos and don'ts, summaries and special tips

(Ebook) The Marketing Strategy Desktop Guide 2nd Edition Table of contents:

  1. How to Manage Marketing in the 21st Century

  2. How to Manage Your Marketing Strategy (Part 1)

  3. How to Manage Your Marketing Strategy (Part 2)

  4. How to Manage Your Competitor Intelligence

  5. How to Manage Your Strategic Marketing Plans

  6. How to Manage Your Markets: The Power of Segmentation

  7. How to Manage Your Product Strategy

  8. How to Manage Your Communications Strategy

  9. How to Manage Your Pricing Strategy

  10. How to Manage Your Distribution Strategy

  11. How to Think Like a Strategist

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Tags: Norton Paley, Marketing Strategy, Desktop Guide

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