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(Ebook) The Myths of Innovation 1st Edition by Scott Berkun ISBN 9781449389628 1449389627

  • SKU: EBN-1701220
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Authors:Berkun, Scott
Pages:246 pages.
Year:2010
Editon:1
Publisher:O'Reilly Media
Language:english
File Size:3.58 MB
Format:pdf
ISBNS:9781449389628, 1449389627
Categories: Ebooks

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(Ebook) The Myths of Innovation 1st Edition by Scott Berkun ISBN 9781449389628 1449389627

(Ebook) The Myths of Innovation 1st Edition by Scott Berkun- Ebook PDF Instant Download/Delivery: 9781449389628 ,1449389627
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ISBN 10: 1449389627
ISBN 13: 9781449389628
Author: Scott Berkun

In this new paperback edition of the classic bestseller, you'll be taken on a hilarious, fast-paced ride through the history of ideas. Author Scott Berkun will show you how to transcend the false stories that many business experts, scientists, and much of pop culture foolishly use to guide their thinking about how ideas change the world. With four new chapters on putting the ideas in the book to work, updated references and over 50 corrections and improvements, now is the time to get past the myths, and change the world.You'll have fun while you learn:Where ideas come fromThe true history of historyWhy most people don't like ideasHow great managers make ideas thriveThe importance of problem findingThe simple plan (new for paperback)Since its initial publication, this classic bestseller has been discussed on NPR, MSNBC, CNBC, and at Yale University, MIT, Carnegie Mellon University, Microsoft, Apple, Intel, Google, Amazon.com, and other major media, corporations, and universities around the world. It has changed the way thousands of leaders and creators understand the world. Now in an updated and expanded paperback edition, it's a fantastic time to explore or rediscover this powerful view of the world of ideas.'Sets us free to try and change the world.'--Guy Kawasaki, Author of Art of The Start'Small, simple, powerful: an innovative book about innovation.'--Don Norman, author of Design of Everyday Things'Insightful, inspiring, evocative, and just plain fun to read. It's totally great.'--John Seely Brown, Former Director, Xerox Palo Alto Research Center (PARC)'Methodically and entertainingly dismantling the cliches that surround the process of innovation.'--Scott Rosenberg, author of Dreaming in Code; cofounder of Salon.com'Will inspire you to come up with breakthrough ideas of your own.'--Alan Cooper, Father of Visual Basic and author of The Inmates are Running the Asylum'Brimming with insights and historical examples, Berkun's book not only debunks widely held myths about innovation, it also points the ways toward making your new ideas stick.'--Tom Kelley, GM, IDEO; author of The Ten Faces of Innovation
 

(Ebook) The Myths of Innovation 1st Edition Table of contents:

  1. Commitment to research accuracy
  2. Preface for the paperback edition
  3. The myth of epiphany
  4. Ideas never stand alone
  5. Beyond epiphany
  6. We understand the history of innovation
  7. Why does history seem perfect?
  8. Evolution and innovation
  9. Innovation and evolution demystified
  10. Dominant designs dominate history
  11. There is a method for innovation
  12. How innovations start
  13. The seeds of innovation
  14. Hard work in a specific direction
  15. Hard work with direction change
  16. Curiosity
  17. Wealth and money
  18. Necessity
  19. Combination
  20. The challenges of innovation
  21. The infinite paths of innovation
  22. Flickr
  23. 3M
  24. Craigslist
  25. Finding paths of innovation
  26. People love new ideas
  27. Managing the fears of innovation
  28. Negative things innovators hear
  29. The innovator’s dilemma explained
  30. Frustration + innovation = entrepreneurship?
  31. How innovations gain adoption: the truth about ideas before their time
  32. The lone inventor
  33. The convenience of lone inventors
  34. The challenge of simultaneous invention
  35. The myth of the lone inventor
  36. Stepping-stones: the origins of spreadsheets and E=mc2
  37. Good ideas are hard to find
  38. The dangerous life of ideas
  39. How to find good ideas
  40. Ideas and filters
  41. The history and misuse of brainstorming
  42. Finding ideas and turning off filters
  43. Your boss knows more about innovation than you
  44. The myth that managers know what to do
  45. Why managers fail
  46. The conflicts of management and innovators
  47. Five challenges of managing innovation
  48. The life of ideas
  49. The environment
  50. The protection
  51. The execution
  52. Persuasion
  53. The best ideas win
  54. Why people believe the best wins
  55. The secondary factors of innovation
  56. Space, metrics, and Thomas Jefferson
  57. The goodness/adoption paradox
  58. Problems and solutions
  59. Problems as invitations
  60. Framing problems to help solve them
  61. Exploring problems with prototypes
  62. The truth about serendipity
  63. Innovation is always good
  64. Measuring innovation: the goodness scale
  65. Innovations are unpredictable (DDT, automobiles, and the Internet)
  66. Technology accelerates without discrimination
  67. The good and bad, the future and the past
  68. Epilogue: Beyond hype and history
  69. The simple plan
  70. Creative thinking hacks
  71. Kill creative romance
  72. Combinations
  73. Inhibition
  74. Environment
  75. Persistence
  76. Creative thinking hacks
  77. How to pitch an idea
  78. All ideas demand change
  79. Step 1: Refine your idea
  80. Step 2: Shape your pitch
  81. Step 3: Follow the power
  82. Step 4: Start with their perspective
  83. Step 5: Make three pitches
  84. Step 6: Test the pitch
  85. Step 7: Deliver (a pitch is a performance)
  86. Step 8: Learn from failure
  87. Step 9: Go your own way
  88. How to stay motivated
  89. The big motivations
  90. Anger
  91. Necessity/suck it up
  92. Crazy necessity
  93. Pride
  94. Death
  95. Fun
  96. The crazy friend
  97. The discipline
  98. Research and recommendations
  99. Annotated bibliography
  100. Myths and mythology
  101. Business innovation
  102. Creative thinking and problem solving
  103. History and culture
  104. Ranked bibliography
  105. Other research sources
  106. Photo credits
  107. Chapter openers
  108. Figures
  109. Acknowledgments
  110. For the paperback edition
  111. For the original edition
  112. How to help this book: A request from the author
  113. About the author
  114. Index

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