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(Ebook) Manager's Guide to Competitive Marketing Strategies, by Norton Paley ISBN 9781854183651, 9781854184047, 1854183656, 1854184040

  • SKU: EBN-1400774
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Instant download (eBook) Manager's Guide to Competitive Marketing Strategies, after payment.
Authors:Norton Paley
Pages:426 pages.
Year:2005
Editon:3rd
Publisher:Thorogood Publishing
Language:english
File Size:2.45 MB
Format:pdf
ISBNS:9781854183651, 9781854184047, 1854183656, 1854184040
Categories: Ebooks

Product desciption

(Ebook) Manager's Guide to Competitive Marketing Strategies, by Norton Paley ISBN 9781854183651, 9781854184047, 1854183656, 1854184040

The third edition of this best-selling book includes new sections on corporate culture, business intelligence, CRM and leadership, as well as many brand new case studies reflecting current issues, including: assessing corporate culture and turning it to competitive advantage, maneuvering around competitors when trapped in a weak position, energizing a product line, and reviving a business after a period of no-growth.
*Free conversion of into popular formats such as PDF, DOCX, DOC, AZW, EPUB, and MOBI after payment.

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