The marketing framework 1st edition by Poul Faarup ISBN 8776755061 9788776755065

The marketing framework 1st edition by Poul Faarup ISBN 8776755061 9788776755065

The marketing framework 1st edition by Poul Faarup - Ebook PDF Instant Download/Delivery: 8776755061, 9788776755065
Full download EThe marketing framework 1st edition after payment

Product details:

ISBN 10: 8776755061
ISBN 13: 9788776755065
Author: Poul Faarup

Up till now we have mainly discussed how companies or organisations sell to private persons (or households). This is called consumer markets or business-to- consumer markets (B2C). B2C markets are markets where a product or service is produced with the aim of being bought and used by private consumers.

But that is only one field of marketing. Equally important are the situations where companies and organisations are seeking to fulfil the needs and wants of other firms. They produce and sell to what we call the industrial market, or business-to-business market (B2B). If the customers are public institutions, we refer to it as a business-to-government market, or B2G.

The reason we distinguish between these different markets is that the motiva- tions and behaviour for buying is very different between the markets. While consumers acquire products and services for the benefit of fulfilling personal and social needs, based on emotional motives, the buying behaviour of companies and organisations is mostly characterised by rational behaviour and economic motives.

This is often reflected in the different types of advertising, aimed at either the B2C market or the B2B market. While the former tries to appeal to emotions in marketing and selling the product, B2B advertising most often appeals to more rational termed motives.

The buying process, which we will elaborate on in the chapter on consumers and B2B, will therefore be substantially different according to what type of market, you are in.

The marketing framework 1st Table of contents:

Chapter1 : Introduction

Chapter 2: Content

Chapter 3: Conclusion 

Chapter 4: Appendices

Chapter 5: Glossary

Chapter 6: References 

Chapter 7: Index

People also search for The marketing framework 1st :

which of these is the marketing framework

which order is correct for the marketing framework

what is the marketing framework

explain the marketing framework of amazon com

explain the marketing framework for service business

Tags: Poul Faarup, The marketing framework