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(Ebook) Framework for Marketing Management by Philip Kotler; Kevin Keller ISBN 9780133871319, 0133871312

  • SKU: EBN-10008814
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4.5

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Instant download (eBook) Framework for Marketing Management after payment.
Authors:Philip Kotler; Kevin Keller
Pages:360 pages.
Year:2015
Editon:Paperback
Publisher:Pearson
Language:english
File Size:5.92 MB
Format:pdf
ISBNS:9780133871319, 0133871312
Categories: Ebooks

Product desciption

(Ebook) Framework for Marketing Management by Philip Kotler; Kevin Keller ISBN 9780133871319, 0133871312

For graduate and undergraduate courses in marketing management.A Succinct Guide to 21st Century Marketing ManagementFramework for Marketing Managementis a concise, streamlined version of Kotler and Keller's fifteenth edition ofMarketing Management, a comprehensive look at marketing strategy. The book's efficient coverage of current marketing management practices makes for a short yet thorough text that provides the perfect supplement for incorporated simulations, projects, and cases.
TheSixth Editionapproaches the topic of marketing from a current standpoint, focusing its information and strategy on the realities of 21st century marketing. Individuals, groups, and companies alike can modernize their marketing strategies to comply with 21st century standards by engaging in this succinct yet comprehensive text.
*Free conversion of into popular formats such as PDF, DOCX, DOC, AZW, EPUB, and MOBI after payment.

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