(Ebook) The Interactive Strategy Workout Analyze and Develop the Fitness of Your Business 3rd Edition by Cyril. Levicki ISBN 978-0273659129 027365912X

(Ebook) The Interactive Strategy Workout Analyze and Develop the Fitness of Your Business 3rd Edition by Cyril. Levicki ISBN 978-0273659129 027365912X

(Ebook) The Interactive Strategy Workout: Analyze and Develop the Fitness of Your Business 3rd Edition by Cyril. Levicki - Ebook PDF Instant Download/Delivery: 978-0273659129, 027365912X
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Product details: 

ISBN 10: 027365912X

ISBN 13: 978-0273659129

Author: Cyril. Levicki

A textbook that will at last solve all your strategic problems. An ideal text for graduate and postgraduate courses that have Leadership, Strategy and Decision making modules. This successful text is now in its third edition and remains the definitive practical handbook for managers wishing to improve their business' performance. This book is now even more accessible, reducing complex theory to simple audit questions, and allowing students to create and test their strategies.
The text is designed to be userfriendly and is divided into three parts offering the reader flexible learning. Each chapter ends with a page of two 'worked' exercises to test understanding. All these workouts are included on the textbook's accompanying CD-ROM which enables work to be circulated electronically.

Table of contents: 

Part One: Methodology for strategic analysis

1 Introduction to the workout method

2 Mission and vision statements

3 Examining the non-controllable environment

4 Studying the competitors

5 Market and business analysis

6 Organizational self-analysis: strengths, neutrals and weaknesses

7 Organizational culture

8 Value chains and how to analyze them

9 Numerical evaluation

10 Being creative about the long-term strategy

11 Organizational structure

12 Short-term tactics to build the long-term strategy

13 International considerations

Part Two: Implementation through leadership and management

14 Leadership

15 Strategic management Epilogue

Part Three: Measure your final strategy workout fitness

Workout audits

Further reading

Index

How you can get the most from your strategy

workout: a note from the author

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Tags: Cyril Levicki, The Interactive Strategy, Analyze and Develop