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(Ebook) The Business of Brands by Jon Miller, David Muir ISBN 9780470862599, 9780470862605, 0470862599, 0470862602

  • SKU: EBN-1718490
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4.6

38 reviews
Instant download (eBook) The Business of Brands after payment.
Authors:Jon Miller, David Muir
Pages:286 pages.
Year:2004
Editon:1
Language:english
File Size:2.71 MB
Format:pdf
ISBNS:9780470862599, 9780470862605, 0470862599, 0470862602
Categories: Ebooks

Product desciption

(Ebook) The Business of Brands by Jon Miller, David Muir ISBN 9780470862599, 9780470862605, 0470862599, 0470862602

This is not a 'how to' book about branding. Instead it outlines approaches that will increase the accountability of marketing spending and provide tools to support investment decisions. Drawing on the world's largest database of brand research, The Business of Brands outlines the ways in which brands are a source of value for both businesses and consumers. For businesses, it shows how brands contribute to shareholder value, both through revenue generation and by acting as a management tool. And for consumers, it shows how brands can fulfil various valuable functions - such as acting as a source of trust or a predictor of quality.
*Free conversion of into popular formats such as PDF, DOCX, DOC, AZW, EPUB, and MOBI after payment.

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