The Art of Perception : Memoirs of a Life in PR by Leaf, Robert instant download

The Art of Perception : Memoirs of a Life in PR by Leaf, Robert instant download

1 online resource (405 pages), The Art of Perception is the memoir of the man who has been at the forefront of the PR industry for almost fifty years. Robert Leaf, the first executive to bring PR to the Soviet and Chinese governments during the Cold War, has accomplished more than anyone else. He advised corporations and heads of state, rubbed shoulders with some of the twentieth century's most powerful individuals, and controlled some of the biggest news stories of the time. Now, in an age of twenty-four hour news cycles in which global disasters are shared on the most personal levels and events make it from smartphone to, Print version record, Cover; Title page; Copyright page; Contents; Introduction; 1 How I Got Started; 2 Early Years at Burson-Marsteller; 3 Starting in Belgium; 4 Moving to London; 5 Starting in Asia; 6 Japan; 7 China; 8 Opening in Australia and South America; 9 The Middle East; 10 My Most Memorable Clients: Good and Bad; 11 A Positive Perception of the CEO: A Key to Company Success; 12 Managing Perceptions: The Key to the Future for Communicators, Politicians, Church Leaders, Doctors, Lawyers and Even Jobseekers; 13 How Has Public Relations Changed in the Last Fifty Years and What Does the Future Look Like?