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(Ebook) Strategic Management of Market Niches: A Model Framework by Gorazd Ocvirk (auth.) ISBN 9783658203634, 9783658203641, 3658203633, 3658203641

  • SKU: EBN-6843544
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Authors:Gorazd Ocvirk (auth.)
Pages:240 pages.
Year:2018
Editon:1
Publisher:Gabler Verlag
Language:english
File Size:6.89 MB
Format:pdf
ISBNS:9783658203634, 9783658203641, 3658203633, 3658203641
Categories: Ebooks

Product desciption

(Ebook) Strategic Management of Market Niches: A Model Framework by Gorazd Ocvirk (auth.) ISBN 9783658203634, 9783658203641, 3658203633, 3658203641

Gorazd Ocvirk creates a comprehensive model for the strategic management of market niches, and provides a framework for the construction of a strategic management theory of market niches. Based on the current state of research on the niche topic within, strategic management has many niche typologies but no clear common methodological and theoretical framework on which to lean on. This model has remained absent from the market niche research in the field of strategic management and has led to a state of conceptual ambiguity of the field.
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