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Strategic Management: Creating Competitive Advantages, 11th Edition by Gregory Dess, Gerry Mcnamara, Alan Eisner, Steve Sauerwald ISBN 9781266198267, 1266198261 instant download

  • SKU: EBN-234204240
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Instant download (eBook) Strategic Management: Creating Competitive Advantages, 11th Edition after payment.
Authors:Gregory Dess, Gerry Mcnamara, Alan Eisner, Steve Sauerwald
Pages:509 pages
Year:2024
Edition:11
Publisher:McGraw Hill
Language:english
File Size:25.93 MB
Format:pdf
ISBNS:9781266198267, 1266198261
Categories: Ebooks

Product desciption

Strategic Management: Creating Competitive Advantages, 11th Edition by Gregory Dess, Gerry Mcnamara, Alan Eisner, Steve Sauerwald ISBN 9781266198267, 1266198261 instant download

Strategic Management: Creating Competitive Advantages, Eleventh edition, written by authors Dess, McNamara, Eisner, and Sauerwald continues its tradition of being readable, relevant, and rigorous. Its engaging writing style minimizes jargon to maximize readability. It provides examples from management practice and societal themes including environmental sustainability, ethics, globalization, entrepreneurship, and data analytics to make the content relevant. It draws on the latest research by management scholars and insights from executives to balance accessibility with rigor. They provide separate chapters on the role of intellectual assets in value creation (Ch. 4), entrepreneurial strategy and competitive dynamics (Ch. 8), and fostering entrepreneurship in established organizations (Ch. 12).
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