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(Ebook) Strategic Management: Text and Case by Gregory Dess, Gerry McNamara, Alan Eisner, Seung-Hyun Lee ISBN 9781260075083, 9781260706581, 1260075087, 1260706583, 2019920213

  • SKU: EBN-22731018
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4.6

39 reviews
Instant download (eBook) Strategic Management: Text and Case after payment.
Authors:Gregory Dess, Gerry McNamara, Alan Eisner, Seung-Hyun Lee
Pages:832 pages.
Year:2020
Editon:10
Publisher:McGraw-Hill Education
Language:english
File Size:29.49 MB
Format:pdf
ISBNS:9781260075083, 9781260706581, 1260075087, 1260706583, 2019920213
Categories: Ebooks

Product desciption

(Ebook) Strategic Management: Text and Case by Gregory Dess, Gerry McNamara, Alan Eisner, Seung-Hyun Lee ISBN 9781260075083, 9781260706581, 1260075087, 1260706583, 2019920213

Strategic Management: Text and Cases, Tenth edition, written by authors Dess, McNamara, Eisner,and Lee continues its tradition of being readable, relevant, and rigorous. Its engaging writing style minimizes jargon to maximize readability. It provides examples from management practice and societal themes including environmental sustainability, ethics, globalization, entrepreneurship, and data analytics to make the content relevant. It draws on the latest research by management scholars and insights from executives to balance accessibility with rigor.
They provide separate chapters on the role of intellectual assets in value creation (Ch. 4), entrepreneurial strategy and competitive dynamics (Ch. 8), and fostering entrepreneurship in established organizations (Ch. 12). This version includes the all the text and 38 cases.
*Free conversion of into popular formats such as PDF, DOCX, DOC, AZW, EPUB, and MOBI after payment.

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