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(Ebook) Rising Tide: Lessons from 165 Years of Brand Building at Procter & Gamble by Davis Dyer; Frederick Dalzell; Rowena Olegario ISBN 9781591391470, 1591391474

  • SKU: EBN-7185148
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4.5

38 reviews
Instant download (eBook) Rising Tide: Lessons from 165 Years of Brand Building at Procter & Gamble after payment.
Authors:Davis Dyer; Frederick Dalzell; Rowena Olegario
Pages:467 pages.
Year:2004
Editon:Hardcover
Publisher:Harvard Business School Press
Language:english
File Size:37.65 MB
Format:pdf
ISBNS:9781591391470, 1591391474
Categories: Ebooks

Product desciption

(Ebook) Rising Tide: Lessons from 165 Years of Brand Building at Procter & Gamble by Davis Dyer; Frederick Dalzell; Rowena Olegario ISBN 9781591391470, 1591391474

This work features the history of brand innovation at Procter & Gamble, one of the most successful consumer goods companies in the world. A fascinating history of household brands from Ivory to Crest, and Pringles to Cascade, this book unlocks the secrets of longtime success of dozens of superstar brands that we've grown accustomed to choosing for decades. It offers practical advice. Case study sections offer lessons in: business reinvention, building new markets and capabilities, leadership transformation, brand excellence, and general management.
*Free conversion of into popular formats such as PDF, DOCX, DOC, AZW, EPUB, and MOBI after payment.

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