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(Ebook) RETHINKING PUBLIC RELATIONS: PR PROPAGANDA AND DEMOCRACY by Kevin Moloney ISBN 9780203030592, 9780415370615, 0203030591, 0415370612

  • SKU: EBN-2019922
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Instant download (eBook) RETHINKING PUBLIC RELATIONS: PR PROPAGANDA AND DEMOCRACY after payment.
Authors:Kevin Moloney
Pages:248 pages.
Year:2006
Editon:2
Publisher:Routledge,an imprint of Taylor & Francis Books Ltd
Language:english
File Size:1.07 MB
Format:pdf
ISBNS:9780203030592, 9780415370615, 0203030591, 0415370612
Categories: Ebooks

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(Ebook) RETHINKING PUBLIC RELATIONS: PR PROPAGANDA AND DEMOCRACY by Kevin Moloney ISBN 9780203030592, 9780415370615, 0203030591, 0415370612

All PR, whether for charities or arms manufacturers, is weak propaganda. Though it has its undeniable benefits (it grabs attention and helps circulate more information), it also has costs (such as selective messaging). This extensively revised edition of a classic text fully investigates PR, updating and expanding earlier arguments and building upon the successful first edition with new thoughts, data and evidence. Thought-provoking and stimulating, Rethinking Public Relations 2nd Edition challenges conventional PR wisdom. It develops the accepted thinking on the most important question facing PR - its relationship with democracy - and finds a balance of advantages and disadvantages which leave a residue of concern. It tackles topical issues such as: PR as a form of propaganda which flourishes in a democracy the connections between PR and journalism the media, promotions culture and persuasion. Designed to appeal to final year undergraduates, postgraduates and researchers studying public relations, media and communications studies, this book explores the most important relationship PR has – the connection with democracy – and asks what benefits or costs it brings to politics, markets and the media.
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