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(Ebook) Effective Personal Communication Skills for Public Relations (PR in Practice) by Andy Green ISBN 9780749444075, 074944407X

  • SKU: EBN-1308788
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Instant download (eBook) Effective Personal Communication Skills for Public Relations (PR in Practice) after payment.
Authors:Andy Green
Pages:235 pages.
Year:2006
Editon:illustrated edition
Publisher:Kogan Page
Language:english
File Size:35.62 MB
Format:pdf
ISBNS:9780749444075, 074944407X
Categories: Ebooks

Product desciption

(Ebook) Effective Personal Communication Skills for Public Relations (PR in Practice) by Andy Green ISBN 9780749444075, 074944407X

Make ideas contagious through every channel of communication Viral marketing -- word-of-mouth marketing that spreads rapidly -- is now mainstream, but some of its concepts are still catching on in the realm of public relations. Drawing partly on the theories of evolutionary biologist Richard Dawkins, who used the phrase "meme" to describe a self-replicating unit of cultural information, Andy Green shows how contagious ideas --or memes -- can spread through PR communications like a virus. This stimulating, original book shows how to harness the power of communication to send out a message not just virally, but through online traditional channels as well.
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