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Questionnaire design : how to plan, structure, and write survey material for effective market research by Brace, Ian, 1949- instant download

  • SKU: EBN-238136832
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4.7

41 reviews
Instant download (eBook) Questionnaire design : how to plan, structure, and write survey material for effective market research after payment.
Authors:Brace, Ian, 1949-
Pages:updating ...
Year:2004
Edition:Pap/Cdr edition
Publisher:London ; Sterling, VA : Kogan Page
Language:english
File Size:12.36 MB
Format:pdf
Categories: Ebooks

Product desciption

Questionnaire design : how to plan, structure, and write survey material for effective market research by Brace, Ian, 1949- instant download

xii, 289 p. : 24 cm. +, System requirements for accompanying CD-ROM: Without Visual QSL installed, Windows PC with Internet explorer version 5 or later ; with Visual QSL installed, Windows 95/98/NT/2000/XP, Pentium 700 Mhz, 128 MB RAM, disk space 15 MB, Includes bibliographical references (p. 277-280) and index, Objectives in writing a questionnaire -- The data collection media -- Planning the questionnaire -- Types of question and data -- Rating scales and attitude measurement -- Writing the questionnaire -- Laying out the questionnaire -- Piloting the questionnaire -- Ethical issues -- Social desirability bias -- International surveys
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