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Qualitative research methods in public relations and marketing communications by Daymon, Christine, Holloway, Immy instant download

  • SKU: EBN-238133430
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Instant download (eBook) Qualitative research methods in public relations and marketing communications after payment.
Authors:Daymon, Christine, Holloway, Immy
Pages:updating ...
Year:2002
Publisher:London ; New York : Routledge
Language:english
File Size:19.82 MB
Format:pdf
Categories: Ebooks

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Qualitative research methods in public relations and marketing communications by Daymon, Christine, Holloway, Immy instant download

viii, 293 pages : 24 cm, This is a practical and highly accessible guide for novice researchers interested in conducting qualitative research in public relations and marketing communications. The authors take readers through each stage of the research process, Includes bibliographical references (pages 275-284) and index
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