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(Ebook) Qualitative Research Methods in Public Relations and Marketing Communications, 2nd Edition by Christine Daymon, Immy Holloway ISBN 9780203846544, 9780415471176, 9780415471183, 0203846540, 0415471176, 0415471184

  • SKU: EBN-2481702
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4.4

41 reviews
Instant download (eBook) Qualitative Research Methods in Public Relations and Marketing Communications, 2nd Edition after payment.
Authors:Christine Daymon, Immy Holloway
Pages:416 pages.
Year:2010
Editon:2
Publisher:Routledge
Language:english
File Size:4.46 MB
Format:pdf
ISBNS:9780203846544, 9780415471176, 9780415471183, 0203846540, 0415471176, 0415471184
Categories: Ebooks

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(Ebook) Qualitative Research Methods in Public Relations and Marketing Communications, 2nd Edition by Christine Daymon, Immy Holloway ISBN 9780203846544, 9780415471176, 9780415471183, 0203846540, 0415471176, 0415471184

The nature and usefulness of qualitative research for public relations and marketing communications -- Selecting a topic and relating to your supervisor -- Reviewing the literature & writing the research proposal -- Ethical issues and access -- Ensuring the quality of research -- Choosing between different types of research -- Case studies -- Grounded theory -- Ethnography -- Discourse and critical discourse analysis -- Phenomenology -- Additional approaches : historical research and action research -- Sampling -- Interviews -- Focus groups -- Observation -- Written, visual, and multi-media materials -- Analyzing and interpreting the data -- Writing the report -- Mixed methods research -- Finishing off
*Free conversion of into popular formats such as PDF, DOCX, DOC, AZW, EPUB, and MOBI after payment.

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