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(Ebook) Publishing for Profit: Successful Bottom-Line Management for Book Publishers, Fourth Edition by Thomas Woll ISBN 9781556529979, 155652997X

  • SKU: EBN-1767100
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Instant download (eBook) Publishing for Profit: Successful Bottom-Line Management for Book Publishers, Fourth Edition after payment.
Authors:Thomas Woll
Pages:401 pages.
Year:2010
Editon:4 Rev Exp
Publisher:Chicago Review Press
Language:english
File Size:5.03 MB
Format:pdf
ISBNS:9781556529979, 155652997X
Categories: Ebooks

Product desciption

(Ebook) Publishing for Profit: Successful Bottom-Line Management for Book Publishers, Fourth Edition by Thomas Woll ISBN 9781556529979, 155652997X

Publishing is a rapidly changing business, and this readable and comprehensive reference is right in step—covering operations, financial, and personnel management as well as product development, production, and marketing. Written for the practicing professional just starting out or looking to learn new tricks of the trade, this revised and expanded fourth edition contains updated industry statistics and benchmark figures, features up-to-date strategies for creating new revenue streams, online marketing and sales, and e-book publishing, and provides new information about using financial information to make key management decisions. Highly practical forms and sample contracts are included for up-to-the-minute advice.
*Free conversion of into popular formats such as PDF, DOCX, DOC, AZW, EPUB, and MOBI after payment.

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