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(Ebook) Public Relations Metrics: Research and Evaluation by Betteke van Ruler, Ana Tkalac Vercic, Dejan Vercic ISBN 9780805862720, 0805862722

SKU: EBN-5205990

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4.5

36 reviews

Instant download (eBook) Public Relations Metrics: Research and Evaluation after payment.

Authors:Betteke van Ruler, Ana Tkalac Vercic, Dejan Vercic

Pages:344 pages.

Year:2008

Editon:1

Publisher:Routledge

Language:english

File Size:2.38 MB

Format:pdf

ISBNS:9780805862720, 0805862722

Categories: Ebooks

Product desciption

(Ebook) Public Relations Metrics: Research and Evaluation by Betteke van Ruler, Ana Tkalac Vercic, Dejan Vercic ISBN 9780805862720, 0805862722

Responding to the increasing need in academia and the public relations profession, this volume presents the current state of knowledge in public relations measurement and evaluation. The book brings together ideas and methods that can be used throughout the world, and scholars and practitioners from the United States, Europe, Asia, and Africa are represented.

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