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(Ebook) Proximity Marketing: Converging Community, Consciousness, and Consumption by Rajagopal ISBN 9781637425770, 1637425775

  • SKU: EBN-54864088
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Instant download (eBook) Proximity Marketing: Converging Community, Consciousness, and Consumption after payment.
Authors:Rajagopal
Pages:218 pages.
Year:2024
Editon:--
Publisher:----
Language:english
File Size:2.19 MB
Format:epub
ISBNS:9781637425770, 1637425775
Categories: Ebooks

Product desciption

(Ebook) Proximity Marketing: Converging Community, Consciousness, and Consumption by Rajagopal ISBN 9781637425770, 1637425775

This book discusses emerging concepts and practices of proximity marketing through theoretical foundations, design arguments, and managerial analysis. It converges the business, social, crowd, and behavioral ecosystems with the proximity marketing approaches.Success factors of the proximity marketing in the context of customer-centric companies synchronized with crowd-based business modeling, co-creation, and coevolution initiatives have been explained through the people-oriented models. This book presents innovative concepts, best practices, and case studies on proximity marketing strategy in the emerging markets and contributes to the new concepts in business.
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