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40 reviews(Ebook) Marketing Dynamics theory and Practice 1st Edition by Rajagopal - Ebook PDF Instant Download/Delivery: 9788122419429 ,8122419429
Full download (Ebook) Marketing Dynamics theory and Practice 1st Edition after payment
Product details:
ISBN 10: 8122419429
ISBN 13: 9788122419429
Author: Rajagopal
a comprehensive exploration of the evolving landscape of marketing in the context of globalization, digital transformation, and changing consumer behavior. The book integrates classical marketing theories with modern strategic approaches, emphasizing market dynamics, competitive intelligence, and innovation-led growth. It covers key topics such as brand positioning, customer engagement, pricing strategies, and distribution channels, while also addressing emerging trends like e-commerce and data-driven marketing. Designed for both students and professionals, this book offers analytical frameworks and real-world applications, bridging academic insights with practical decision-making in contemporary marketing environments.
(Ebook) Marketing Dynamics theory and Practice 1st Edition Table of contents:
Understanding Competitors and Competition
Product Strategy
Brand Strategy
Pricing Strategy
Distribution Strategy
Promotion Strategies
Marketing Research
Sales Management
Strategic Marketing
Innovative Marketing Strategies
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