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(Ebook) Profitable Direct Mail Appeals: Planning, Implementing and Maximizing Results, Second Edition by Scott C. Stevenson ISBN 9781118693094, 9781118704356, 1118693094, 1118704355

  • SKU: EBN-4310848
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Instant download (eBook) Profitable Direct Mail Appeals: Planning, Implementing and Maximizing Results, Second Edition after payment.
Authors:Scott C. Stevenson
Pages:46 pages.
Year:2013
Publisher:Jossey-Bass
Language:english
File Size:24.13 MB
Format:pdf
ISBNS:9781118693094, 9781118704356, 1118693094, 1118704355
Categories: Ebooks

Product desciption

(Ebook) Profitable Direct Mail Appeals: Planning, Implementing and Maximizing Results, Second Edition by Scott C. Stevenson ISBN 9781118693094, 9781118704356, 1118693094, 1118704355

Originally published by Stevenson, Inc., this practical resource helps nonprofit organizations plan and implement profitable and effective direct mail appeals. It includes planning strategies, examples from various nonprofit organizations, techniques to improve response rates, and developing appropriate and effective copy.

Important topics covered include:

  • Planning and scheduling
  • Personal appeals
  • Building mailing lists
  • Donor outreach
  • Writing calls to action
  • Direct mail testing
  • Targeting specific groups
  • Testimonials
  • Pledge forms
  • Response rates
  • Analyzing results
  • Bounce backs

Please note that some content featured in the original version of this title has been removed in this published version due to permissions issues.

Content:
Chapter 1 Plan Your Direct Mail Year (pages 4–8):
Chapter 2 Lists and List Management (pages 9–12):
Chapter 3 Segment and Target Key Audiences (pages 13–17):
Chapter 4 Writing for Results (pages 18–24):
Chapter 5 Key Package Components (pages 25–28):
Chapter 6 Try and Test New Ideas (pages 29–31):
Chapter 7 Improve Your Response Rate (pages 32–35):
Chapter 8 Examples from Which to Learn (pages 36–41):
Chapter 9 Evaluation Should be Ongoing (pages 42–44):
Chapter 10 Planning Worksheet (pages 45–46):

*Free conversion of into popular formats such as PDF, DOCX, DOC, AZW, EPUB, and MOBI after payment.

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