(Ebook) Online Fundraising Essentials, Second Edition by Scott C. Stevenson ISBN 9781118676844, 9781118703809, 111867684X, 1118703804

(Ebook) Online Fundraising Essentials, Second Edition by Scott C. Stevenson ISBN 9781118676844, 9781118703809, 111867684X, 1118703804

Originally published by Stevenson, Inc., this practical resource provides nonprofit organizations and professionals with strategies for generating more online contributions and leveraging websites for fundraising. It is filled with ways to engage visitors, communicate with donors, and add  interactivity, revenue-generating online events and funding opportunities to an organization’s website.  Important topics covered include:Integrating fundraising into websitesSocial mediaBuilding listsOnline toolsOnline donor engagementBlogsOnline eventsOnline surveysOnline givingAttracting prospective donorsCommunity buildingPlease note that some content featured in the original version of this title has been removed in this published version due to permissions issues.Content: Chapter 1 Introduction: Addressing the Essentials (pages 4–7): Chapter 2 Build Your List and Engage Website Visitors (pages 8–10): Chapter 3 Make Your Website Personal, Interactive (pages 11–14): Chapter 4 Communicate in Multiple Ways (pages 15–21): Chapter 5 Share Ever?Changing Funding Opportunities (pages 22–24): Chapter 6 Invite Diverse Types of Giving (pages 25–29): Chapter 7 Online Events that Generate Revenue (pages 30–34): Chapter 8 The Web's Role in Major Gifts (pages 35–40): Chapter 9 How Others are Raising Awareness and Funds (pages 41–45): Chapter 10 Tips for Evaluating Online Effectiveness (pages 46–49):