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(Ebook) Persuasive Signs: The Semiotics of Advertising (Approaches to Applied Semiotics [Aas]) by Ron Beasley ISBN 9783110173406, 3110173409

  • SKU: EBN-35134904
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5.0

32 reviews
Instant download (eBook) Persuasive Signs: The Semiotics of Advertising (Approaches to Applied Semiotics [Aas]) after payment.
Authors:Ron Beasley
Pages:208 pages.
Year:2002
Editon:1
Publisher:Mouton de Gruyter
Language:english
File Size:57.15 MB
Format:pdf
ISBNS:9783110173406, 3110173409
Categories: Ebooks

Product desciption

(Ebook) Persuasive Signs: The Semiotics of Advertising (Approaches to Applied Semiotics [Aas]) by Ron Beasley ISBN 9783110173406, 3110173409

Using both verbal and nonverbal techniques to make its messages as persuasive as possible, advertising has become an integral component of modern-day social discourse designed to influence attitudes and lifestyle behaviors by covertly suggesting how we can best satisfy our innermost urges and aspirations through consumption. This book looks at the categories of this form of discourse from the standpoint of semiotic analysis. It deals with the signifying processes that underlie advertising messages in print, electronic, and digital form.
*Free conversion of into popular formats such as PDF, DOCX, DOC, AZW, EPUB, and MOBI after payment.

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