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(Ebook) Persuasive Signs: The Semiotics of Advertising by Ron Beasley; Marcel Danesi ISBN 9783110888003, 3110888009

  • SKU: EBN-51133126
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Authors:Ron Beasley; Marcel Danesi
Pages:204 pages.
Year:2002
Editon:Reprint 2010
Publisher:De Gruyter Mouton
Language:english
File Size:57.03 MB
Format:pdf
ISBNS:9783110888003, 3110888009
Categories: Ebooks

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(Ebook) Persuasive Signs: The Semiotics of Advertising by Ron Beasley; Marcel Danesi ISBN 9783110888003, 3110888009

Using both verbal and nonverbal techniques to make its messages as persuasive as possible, advertising has become an integral component of modern-day social discourse designed to influence attitudes and lifestyle behaviors by covertly suggesting how we can best satisfy our innermost urges and aspirations through consumption. This book looks at the categories of this form of discourse from the standpoint of semiotic analysis. It deals with the signifying processes that underlie advertising messages in print, electronic, and digital form.
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