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(Ebook) Persuasion: Social Influence and Compliance Gaining by Robert H. Gass; John S. Seiter ISBN 9780205912964, 0205912966

  • SKU: EBN-10007190
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Instant download (eBook) Persuasion: Social Influence and Compliance Gaining after payment.
Authors:Robert H. Gass; John S. Seiter
Pages:400 pages.
Year:2013
Editon:Fifth Edition
Publisher:Routledge
Language:english
File Size:6.21 MB
Format:pdf
ISBNS:9780205912964, 0205912966
Categories: Ebooks

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(Ebook) Persuasion: Social Influence and Compliance Gaining by Robert H. Gass; John S. Seiter ISBN 9780205912964, 0205912966

Persuasion: Social Influence and Compliance Gaining first helps students understand established theories and models of persuasion. It then encourages them to develop and apply general conclusions about persuasion in real-world settings.The 5th edition explores how social media continues to be a form of influence, but it also looks at grassroots movements, such as the Tea Party and Occupy Wall Street, and traditional forms of persuasion, such as advertising, marketing, and political campaigning.
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