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(Ebook) Multichannel Marketing: Metrics and Methods for On and Offline Success by Akin Arikan ISBN 9780470239599, 047023959X

  • SKU: EBN-4654400
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4.8

33 reviews
Instant download (eBook) Multichannel Marketing: Metrics and Methods for On and Offline Success after payment.
Authors:Akin Arikan
Pages:312 pages.
Year:2008
Editon:1
Publisher:Sybex
Language:english
File Size:4.09 MB
Format:pdf
ISBNS:9780470239599, 047023959X
Categories: Ebooks

Product desciption

(Ebook) Multichannel Marketing: Metrics and Methods for On and Offline Success by Akin Arikan ISBN 9780470239599, 047023959X

No longer can the offline remain separate from the online. Integrated, customer-centric, cross-channel marketing campaigns persuade customers to act, provide greater ROI, and ultimately improve your organization's bottom line. This must-have guide synthesizes the successful methods and metrics that online, direct, and brand marketers have employed for years so that you can develop, implement, and measure successful cross-channel campaigns. Multichannel marketing expert Akin Arikan takes you from customer acquisition to customer relationship management with strategic advice, effective case studies, and proven metrics.
*Free conversion of into popular formats such as PDF, DOCX, DOC, AZW, EPUB, and MOBI after payment.

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