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(Ebook) Web metrics: proven methods for measuring Web site success by Jim Sterne ISBN 9780471220725, 0471220728

  • SKU: EBN-998126
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4.5

26 reviews
Instant download (eBook) Web metrics: proven methods for measuring Web site success after payment.
Authors:Jim Sterne
Pages:377 pages.
Year:2002
Editon:1st
Publisher:Wiley
Language:english
File Size:7.95 MB
Format:pdf
ISBNS:9780471220725, 0471220728
Categories: Ebooks

Product desciption

(Ebook) Web metrics: proven methods for measuring Web site success by Jim Sterne ISBN 9780471220725, 0471220728

There now exists a wealth of tools and techniques that can determine if and how a Web site is providing business value to its owners. This book is a survey of those metrics and is as important to IT executives as it is to marketing professionals. * Jim Sterne is recognized worldwide as a leading Internet business expert and is the author of several Wiley books, including WWW Marketing, Third Edition (0-471-41621-5) * Explains the criteria for building a successful site, surveying the tools, services, techniques, and standards for Web measurement, and fully integrating those metrics with the customer experience * Companion Web site contains links to online tools, resources, and white papers
*Free conversion of into popular formats such as PDF, DOCX, DOC, AZW, EPUB, and MOBI after payment.

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