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(Ebook) MKTG 7: Principles of Marketing by Charles W. Lamb, Joe F. Hair, Carl McDaniel ISBN 9781285091860, 1285091868

  • SKU: EBN-4684330
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Instant download (eBook) MKTG 7: Principles of Marketing after payment.
Authors:Charles W. Lamb, Joe F. Hair, Carl McDaniel
Pages:442 pages.
Year:2013
Editon:7th
Publisher:Cengage / 4LTR Press
Language:english
File Size:31.3 MB
Format:pdf
ISBNS:9781285091860, 1285091868
Categories: Ebooks

Product desciption

(Ebook) MKTG 7: Principles of Marketing by Charles W. Lamb, Joe F. Hair, Carl McDaniel ISBN 9781285091860, 1285091868

Created through a "student-tested, faculty-approved" review process with direct input from students and faculty, MKTG7 is an engaging and accessible solution to accommodate the diverse lifestyles of today's learners at a value-based price. MKTG7 employs up-to-date, relevant examples from a wide range of independent upstarts and larger companies students love. MKTG7 also offers a dynamic range of web-based review and testing products to facilitate today's on-the-go lifestyle. From chapter by chapter prep-cards and full PowerPoint decks to interactive video quizzing and relevant case-studies, MKTG7 makes reaching out to students a breeze.
*Free conversion of into popular formats such as PDF, DOCX, DOC, AZW, EPUB, and MOBI after payment.

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