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(Ebook) Marketing (11th Edition) by Charles W. Lamb, Joseph F. Hair, Carl McDaniel ISBN 9781439039427, 1439039429

  • SKU: EBN-2469930
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Authors:Charles W. Lamb, Joseph F. Hair, Carl McDaniel
Pages:809 pages.
Year:2010
Editon:11
Publisher:South-Western College/West
Language:english
File Size:32.78 MB
Format:pdf
ISBNS:9781439039427, 1439039429
Categories: Ebooks

Product desciption

(Ebook) Marketing (11th Edition) by Charles W. Lamb, Joseph F. Hair, Carl McDaniel ISBN 9781439039427, 1439039429

You experience marketing through billboards, television commercials, and even in the cereal aisle at the grocery store. Now MARKETING, Eleventh Edition--with its engaging presentation of concepts--will bring forward how much the principles of marketing play a role in your day-to-day life. With coverage of current marketing practices and exciting new features, Lamb, Hair, and McDaniel's MARKETING, Eleventh Edition, will have you saying, "Now that's marketing."
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