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(Ebook) Marketing Management (13th Edition) by Philip Kotler, Kevin Keller ISBN 9780136009986, 0136009980

  • SKU: EBN-1841230
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Instant download (eBook) Marketing Management (13th Edition) after payment.
Authors:Philip Kotler, Kevin Keller
Pages:816 pages.
Year:2008
Editon:13
Publisher:Pearson College Div
Language:english
File Size:39.81 MB
Format:pdf
ISBNS:9780136009986, 0136009980
Categories: Ebooks

Product desciption

(Ebook) Marketing Management (13th Edition) by Philip Kotler, Kevin Keller ISBN 9780136009986, 0136009980

Kotler/Keller is the gold standard in the marketing management discipline because it continues to reflect the latest changes in marketing theory and practice. Topics covered include brand equity, customer value analysis, database marketing, e-commerce, value networks, hybrid channels, supply chain management, segmentation, targeting, positioning, and integrated marketing communications. For marketing professionals who place special emphasis to creativity and imagination in marketing management.
*Free conversion of into popular formats such as PDF, DOCX, DOC, AZW, EPUB, and MOBI after payment.

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