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(Ebook) Marketing in the participation age : a guide to motivating people to join, share, take part, connect, and engage by Middleton, Daina ISBN 9781118402306, 9781118431955, 9781118431962, 9781118431979, 9781119203988, 1118431952, 1118431960, 1118431979, 1118402308

  • SKU: EBN-5310744
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Instant download (eBook) Marketing in the participation age : a guide to motivating people to join, share, take part, connect, and engage after payment.
Authors:Middleton, Daina
Pages:205 pages.
Year:2013
Editon:1
Publisher:Wiley
Language:english
File Size:1.58 MB
Format:pdf
ISBNS:9781118402306, 9781118431955, 9781118431962, 9781118431979, 9781119203988, 1118431952, 1118431960, 1118431979, 1118402308
Categories: Ebooks

Product desciption

(Ebook) Marketing in the participation age : a guide to motivating people to join, share, take part, connect, and engage by Middleton, Daina ISBN 9781118402306, 9781118431955, 9781118431962, 9781118431979, 9781119203988, 1118431952, 1118431960, 1118431979, 1118402308

"Turn intrinsic human desires into your most powerful marketing tool. Marketing in the Participation Age shows you how to rethink marketing. Transform consumers into active participants for your brand by capturing their interest, empowering them to contribute, and developing meaningful relationships that keep them involved. Learn how to create a marketing environment that fulfills your customers' desire to seek challenges and discover new things--and watch their participation yield greater revenues for your business."--Publisher's website.�
Abstract: Turn intrinsic human desires into your most powerful marketing tool. Marketing in the Participation Age shows you how to rethink marketing. Transform consumers into active participants for your brand by capturing their interest, empowering them to contribute, and developing meaningful relationships that keep them involved.�
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