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(Ebook) Marketing Channels (7th Edition) by Anne Coughlan, Erin Anderson, Louis W. Stern, Adel El-Ansary ISBN 0131913468

  • SKU: EBN-2408938
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Authors:Anne Coughlan, Erin Anderson, Louis W. Stern, Adel El-Ansary
Pages:627 pages.
Year:2006
Editon:7
Publisher:Prentice Hall
Language:english
File Size:35.22 MB
Format:pdf
ISBNS:0131913468
Categories: Ebooks

Product desciption

(Ebook) Marketing Channels (7th Edition) by Anne Coughlan, Erin Anderson, Louis W. Stern, Adel El-Ansary ISBN 0131913468

For advanced undergraduate and/or graduate-level courses in Distribution Channels, Marketing Channels or Marketing Systems. Marketing Channels shows students how to design, develop, maintain and manage effective relationships among worldwide marketing channels to achieve sustainable competitive advantage by using strategic and managerial frames of reference.
*Free conversion of into popular formats such as PDF, DOCX, DOC, AZW, EPUB, and MOBI after payment.

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