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(Ebook) Marketing Channels 1st edition by Erin Anderson, Louis Stern, Adel Anne Coughlan 1292023503 9781292023502

  • SKU: EBN-4673792
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Authors:Erin Anderson, Louis W. Stern, Adel Anne Coughlan
Pages:563 pages.
Year:2013
Editon:International ed of 7th revised ed
Publisher:Pearson Education Limited
Language:english
File Size:8.83 MB
Format:pdf
ISBNS:9781292023502, 1292023503
Categories: Ebooks

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(Ebook) Marketing Channels 1st edition by Erin Anderson, Louis Stern, Adel Anne Coughlan 1292023503 9781292023502

Marketing Channels 1st edition by Erin Anderson, Louis W. Stern, Adel Anne Coughlan - Ebook PDF Instant Download/DeliveryISBN:  1292023503, 9781292023502 

Full download Marketing Channels 1st edition after payment.



Product details:

ISBN-10 :  1292023503 

ISBN-13 :  9781292023502

Author: Erin Anderson, Louis W. Stern, Adel Anne Coughlan 

For advanced undergraduate and/or graduate-level courses in Distribution Channels, Marketing Channels or Marketing Systems. Marketing Channels shows students how to design, develop, maintain and manage effective relationships among worldwide marketing channels to achieve sustainable competitive advantage by using strategic and managerial frames of reference.

 

Marketing Channels 1st table of contents:

I. INTRODUCTION AND ANALYTIC FRAMEWORK FOR THE BOOK.

1. Marketing Channels: Structure and Functions.

2. An Analytic Framework for Channel Design and Implementation.

II. CHANNEL DESIGN: DEMAND, SUPPLY, AND COMPETITION.

3. Segmentation for Marketing Channel Design: Service Outputs.

4. Supply-Side Channel Analysis: Channel Flows and Efficiency Analysis.

5. Supply-Side Channel Analysis: Channel Structure and Membership Issues.

6. Gap Analysis.

7. Vertical Integration: Owning the Channel.

III. CHANNEL IMPLEMENTATION AND PERFORMANCE MEASUREMENT.

8. Channel Power: Getting It, Using It, Keeping It. 

9. Managing Conflict to Increase Channel Coordination.

10. Channel Implementation Issues Regarding Distribution Intensity and Vertical Restraints.

11. Strategic Alliances in Distribution.

12. Legal Constraints on Marketing Channel Policies.

IV. CHANNEL INSTITUTIONS.

13. Retailing. 

14. Non-Store Retailing and Electronic Channels.

15. Wholesaling.

16. Logistics and Supply Chain Management.

17. Franchising.

 

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Tags: Marketing Channels, Erin Anderson, Louis Stern, Adel Anne Coughlan

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